BMW i3 Super Bowl Commercial "Newfangled Idea" Released

Even though the Super Bowl is still about a week away, today BMW released the 60 second i3 commercial which will air during the big game.

The commercial begins with a flashback to a live filming of NBC's Today Show in 1994 with Katie Couric and Bryant Gumbel Talking about the internet. They have absolutely no idea what it is or how one might use it. They even can't agree on what the "@" symbol on a keyboard means. It's really hard to imagine this, since in the 21 years that have passed since this was filmed, the internet has integrated its way into all of our lives so much it is difficult to image life without it.

That's the whole point of the commercial. Things that seem foreign to us today may be the norm very soon in today's rapidly evolving world of technology. After the flashback, Katie and Bryant are sitting in an i3, and their conversation sounds very much like the one they had 21 years ago, struggling to understand what the i3 is and even how it was made. At one point Bryant looks out the window at a cyclist who is waiting next to them and says, "Katie said she thought this was a car," inferring that he doesn't even know what to call it.

I must admit, the first time I watched it I was a little disappointed. I was so excited when I heard BMW bought a full 60 second commercial during the Super Bowl just for the i3, and I immediately began to imagine what angle they might use. I was hoping for something that expressed how much fun the car is, how people just love to drive it, and how easy they could integrate the electric lifestyle into their life. I've been critical of all of the automaker's marketing efforts when it comes to their electric vehicle offerings. I don't believe anyone has really captured the essence of driving electric or why someone might consider getting their first electric car. So in my mind this was the angle I was hoping BMW went for. I also had a little fear they would just go entirely the sustainability angle, at which point I may have just banged my head on the kenaf fiber dashboard of my i3 until I was unconscious.

So I was a little surprised when I watched the commercial, but then I watched it a couple more times and I started to see why this may indeed have been the proper angle to take. No, it's not as heartwarming as the Clydesdale horses in the Budweiser spots, or even as cool as Leonard Nimoy's Audi commercial from last year, yet it does drill home the point it was trying to. Electric mobility is on the verge of becoming mainstream, and even though it may seem foreign to most people today, in only a short period of time they will wonder why they were ever living without it. I can live with that. Well done BMW.  Hit or miss; what do you think? Leave your opinions below in the comments section.

Bonus clip: The making of the commercial with Katie Curic, Bryant Gumbel and BMW's Trudy Hardy interviews.

India to have 10 crores Online Shoppers by 2016: Google Report

As per Google's annual online shopping growth trends report discharged on Thrusday, done in a cooperation with Forrester Research, India will have 100 million online shoppers including 40 million women, by 2016. The quantity of online shoppers was 8 million in 2012 and is 35 million not long from now. This implies there will be a growth component of 12x somewhere around 2012 and 2016.

Mobile is driving this growth in e-trade and India is required to cross 300 million internet clients by end of the year. Rajan Anandan VP and MD, Google India said, " Mobile is driving most if not all the growth on the Internet. All the huge markets like China and the US, created as Desktop markets, however India is consistently created as an issue market." 


The review secured 6589 respondents covering 50 urban areas including tier 1, tier 2 and tier 3 urban communities. The growth in nearing year will originate from Tier 1 as 71 percent respondents in this section will purchase in the following 12-year and a half. In Tier 1, women outspend men by two times. Furthermore, 1 in 4 women will be shopping by means of their mobile devices.

As indicated by Google officially 1 out of 3 individuals in tier 1 and tier 2 urban communities are executing online by means of their mobile devices and in Tier 3 urban areas as a large portion of the transactions happen through mobile devices. What's more, shopping queries has grown from 24 percent in 2012 to 57 percent in 2014.

By 2016, Indian e business could have retail revenues of Usd15 billion. Nitin Bawankule, Google India's industry executive for e-business, nearby, and characterized said, "The shopper certainty to shop online has grown fundamentally in the most recent year and a half. "

Around 65 per cent individuals purchase online because of accommodation, 64 per cent purchase on account of the variety, and 60 per cent purchase to enhance social status. The report incorporates that hardware is a well known fragment now and classifications like Skin Care, Baby Care, and Home furniture are becoming quickly. 


The report additionally found that 62 percent individuals who shopped online have not been fulfilled by their shopping experience. A large portion of the grievances originated from Tire 2 down urban areas bounced from 58 percent in Tier 1 to 70 percent to Tier 2 urban communities. 67 percent individuals likewise highlighted that returning purchased item was entangled and costly.

Google has turned out with this report without a moment to spare for the Great Online Shopping Festival 2014, which is planned from tenth to twelfth December in the not so distant future. Consistently online organizations take part in GOSF, and run offers to pull in the shoppers in the nation. In spite of the fact that it has ended up being a frustration for a few online shoppers, it is to be perceived how Google will oversee it in the not so distant future. 

What do you think is the main reason behind this boom? Government policy? Internet Penetration? Boom in E-commerce? Consumer Awareness? Like our article and share your views with us.

Reliance Retail Launches Online Grocery Store

Reliancefreshdirect to deliver grocery products in a few neighborhoods of Mumbai.

The site is expected to offer fruits & vegetables, dairy products, basic supplies, bundled food, Drinks, confectionery items, Household and personal care products to the residents of Navi Mumbai, South Mumbai and parts of Thane.

According to a Medianama report, Reliance Retail had completed a pilot project at the Reliance Corporate Park office in Navi Mumbai where around 10,000 employees profited its offices through the website. To utilize the service, clients need to first register on the website then organization delivers the products to them either from the closest Reliance Store or by means of its other appropriation channels.

The website likewise have a 'My List' feature to spare a personal list of products and deliveries are free for requests above INR 750. Dependence Fresh Direct  offers installment choices both online (Credit/Debit cards/Net Banking) and logged off (Cod). Concerning the return, trade and discount strategy, as of now it has a "no inquiries asked return approach" and sum is discounted by means of credit, store credit account, or through the installment system utilized by the client. The organization does not make any money discounts. Alternate points of interest like when it will broaden its services to different urban areas crosswise over India, are still undisclosed.

Cara Mudah Download Video Youtube Tanpa Software IDM Dan Keepvid

Dhimas blog - Sebelumnya saya ingin mengucapkan Selamat Tahun Baru 2014, ditahun baru ini saya akan membahas tentang Cara Download Video Youtube Tanpa Software IDM Dan Keepvid. Tentunya layanan milik google yang satu ini tidak asing lagi bagi kita semua, layanan yang diberikan Youtube hingga saat ini masih gratis, maka dari itu tak heran jika banyak sekali video - video yang bisa kita dapat tonton berbagai video disana.

Cara ini sangat simple dan mudah karena kamu tidak perlu lagi mendownload software pendukung seperti IDM dan Keppvid, selain itu kamu kamu bukan hanya dapat mendownload video dari Youtube melainkan kamu juga bisa mendownload video dari tempat lain seperti Rapidsare, Vimeo, bahkan video dari Facebook kamu juga bisa mendownloadnya.

Lantas bagaimana cara download video Youtube tersebut ? Oke, caranya cukup mudah, beginilah caranya.

Cara Mudah Mendownload Video di Youtube :

1. Bukalah situs Youtube, kemudian pilih video yang kamu inginkan untuk didownload.
2. Setelah kamu menemuka video yang kamu ingin download, silahkan copy link yang ada di address bar.  Contoh : www.youtube.com/watch?v=blablabla

3. Setelah kamu copy link/url video tadi silahkan buka, Lalu kamu buka http://en.savefrom.net/.
    Kemudian pastekan Url Videonya disana dan klik "Download".

4. Setelah itu kamu pilih format video yang kamu inginkan, misalnya 3Gp,MP4,Flv dll.

   Setelah itu video dari youtube akan terdownload otomatis.
5. Selesai deh.

Nah gimana cukup mudah bukan Cara Download Video Youtube barusan ? Karena tidak perlu memakai software seperti IDM atau Keepvid dahulu, sekian dari saya. Selamat Mencoba !