Tampilkan postingan dengan label Jacob Harb. Tampilkan semua postingan
Tampilkan postingan dengan label Jacob Harb. Tampilkan semua postingan

Senin, 01 Desember 2014

Breaking: Jacob Harb No Longer Manager of Electric Vehicles at BMW NA

Jacob Harb (left) pictured with Oliver Walter of BMW at the LA Auto Show in 2012
I've just learned that Jacob Harb is no longer the Manager of Electric Vehicles for BMW of North America. Harb has held the position for a little over two years since the position was vacated by Richard Steinberg, who left the post in August of 2012 to assume the position of CEO of BMW's new car sharing program DriveNow.

This is a bit surprising since I just talked with Jacob at the LA Auto Show a couple weeks ago where we discussed upcoming plans for BMW i. BMW hasn't announced who Harb's successor will be yet, but being close to BMW's e-mobility program I'd like to throw a couple names out there that they'll likely consider:

1) Jose Guerrero. Jose is the i3 Product Manager for North America. He knows as much about the i3 & i8 and anybody at BMW and is good in front of a camera, which is important for department heads who need to be available for interviews. 

2) Joan Bowen. Joan is BMW's EV and i Brand Marketing Manager and has been in the BMW's EV program since 2011. She may be a long shot because her expertise is in marketing but I wouldn't rule her out.

3) Rob Healey. Rob is BMW's Electric Vehicle Infrastructure Manager and was previously the technical coordinator for the MINI-E and ActiveE. Rob has been involved in BMW's e-mobility program since 2008 and knows the technical side of the business as well as anybody working for any EV manufacturer. 

4) Don Smith. Don is the BMW i Electric Vehicle Operations and Strategy manager and has been working closely with Harb for a while now. Don may have the easiest transition into the position as anybody there because he has been working directly with Harb. 

Honestly, I'd feel OK with any of the above mentioned people. I've had the opportunity to meet them all on many occasions and I know they are all very capable executives. I just hope BMW selects someone with extensive electric vehicle program experience. These cars are different, they require different strategies for marketing, sales and aftersales. It's too late in the game to start over with another top manager who doesn't have experience specific to electric cars. BMW needs a strong leader for BMW i and I really hope they choose wisely.

Selasa, 23 September 2014

National Drive Electric Week a Smashing Success!


Back on October 16th 2011, I celebrated the first National Plug in Day at the only event being held within driving range of my MINI-E. That was held in New York City and was one of 29 events held nationally. Last year National Plug in Day was expanded to a weekend (even though we still called it "plug in day") because there was such interest we wanted to have more opportunities to hold events. There ended up being a little over 100 different events and it was indeed so successful, that for this year and moving forward it will be called National Drive Electric Week, and we'll dedicate an entire week to host events.

My MINI-E on display at the very first National Plug in Day back in 2011
This year there were an amazing 152 events taking place in 5 countries, 39 US states and 6 Canadian Provinces. There were 150 different cities in which owners of over 3,000 electric vehicles registered to display their cars and share their electric driving experience with the public. The Cupertino California event set a Guinness World Record with a parade of 507 electric vehicles!

I was the city captain and host of the Montclair, New Jersey event which I held in the parking lot of my restaurant. We had 32 electric vehicles show up and a lot of people stopped by to ask questions and check out the cars. We even had a couple owners allow some people to test drive their car and give the person a chance to experience electric drive first hand.
Mercedes Benz of North America brought a new B-Class Electric Drive for display
Mercedes Benz of North America brought one of their newly released B-Class Electric Drives and had a representative there to answer questions about the car. I noticed it got a fair amount of attention throughout the afternoon as most people didn't even know Mercedes was selling an electric car. However the real highlight of the day was when two BMW i8's pulled up. It was actually the first time in the US that two i8's were together in public other than the initial press drive event a few months ago. Not only did we have the cars, but driving them were the two of the top BMW i executives in North America! Jacob Harb, head of EV Operations and Strategy for BMW North America pulled up in the white i8 and Jose Guerrero, Chief Product Manager for the i3 & i8 arrived in the Ionic Silver one. They both talked to the crowd, answered questions and Jose opened up a couple cases of BMW i pens and key chains and handed them out. It was a great showing by BMW and was really appreciated by everyone.
Why settle for one i8 when you can have two?  :)
The i8 is an awesome vehicle, but I'm perfectly content with my i3. I do however, want the Frozen Blue seat belts from the i8 for my i3. They would go perfectly with my Tera World interior so if anyone at BMW was wondering what to send me for Christmas... just sayin' : )

Of course I had to get some seat time in the i8. I actually got to drive an i8 last month but the i8s at the event were not available to test drive. I want these Frozen Blue seat belts transplanted into my i3!
It's really great to see how far electric vehicles have come in the past five years. Back in 2011 when I attended the first National Plug in Day I couldn't have imagined that in three short years we would be where we are now. In 2011 the electric cars we had on display were a Tesla Roadster, a Nissan Leaf, a Chevy Volt and my MINI-E which wasn't even available to the general public. At my event this year we had: a Tesla Roadster, Tesla Model Ss, Nissan LEAFs, Chevy Volts, a Honda Fit EV, BMW i3s, BMW i8s, a Mercedes B-Class ED, a smart electric drive, a Ford Focus EV and a Toyota RAV4 EV. There is still a long way to go for mass electric vehicle adoption but we are well on the way. Manufacturers are bringing cars to market and EV charging infrastructure is improving. Infrastructure deployment may not be going as fast as many electric vehicle supporters would like, but it is indeed happening.
The owner of this Honda fit offered test drives for those interested. Much appreciated!
2015 promises to be even better with more electric choices coming to market. Volkswagen will release an electric version of their popular Golf, Audi will introduce the A3 e-tron and Mitsubishi will bring their extremely popular Outlander plug in hybrid to the US in the spring. The Outlander PHEV has been a smashing success in Europe and Mitsubishi can't even make them fast enough. In some markets it has even eclipsed the Nissan LEAF to become the top selling plug in vehicle. Yes, the electric revolution is indeed underway. I want to thank everybody who attended this year's event and hope to see you all again next year!

Selasa, 09 September 2014

Born Electric Guest Blogger: Meet Fred From California


My name is Fred and I was born electric on July 30, 2014. 

Today I have just a little over 1,000 miles on my i3 REx—over 1,000 happy miles I should add. I live in Huntington Beach, California and use my i3 regularly for running local errands, for meetings of 80 to 120 miles across the Los Angeles basin, and for pure pleasure. Indeed, it is now the only car I own. I sold my Lexus LS460L and my Lexus SC430 for the i3, and while both are great cars, the i3 meets my needs so well that I have no regrets about giving up either of them.
  
I never intended to own an electric vehicle and paid little attention to them believing that they were in general impractical. I was raised on the internal combustion engine and had no intention of doing anything other than sticking with what I knew and what worked for me. Adding to my mind set were two facts:  first, America is awash in fossil fuels with the potential of freeing us from the importation of foreign oil; second, cars that once swigged gasoline are now increasingly fuel efficient.  So, why change?

Then one sunny Sunday morning my son, who traded in his Hummer for a big Infiniti SUV, came knocking on my door, roused me from bed, and said, “come with me,” informing me that we needed to be somewhere in a hurry. Before I could find out where we had to be, we were racing down Pacific Coast Highway to what I discovered was the BMW dealer in Newport Beach. My son wouldn’t tell me where we were going or why we were rushing to be somewhere, keeping this news from me until we arrived. As we pulled into Sterling BMW, my son informed me that I was going to do a test drive—a drive so I learned that he took the day prior.   

 
Smelling the roses

I had trouble believing that this was what all the fuss was about. My son has owned big vehicles for many years. He is a diver, and carts around lots of dive equipment. Also, we used his vehicles for towing our boats. Why in the world was he interested in this little car?  Besides never giving a moment’s thought to an electric vehicle, I never considered a small car. Except for the BMW 320i that I owned in the 1980s and my little Lexus sports car which I used on weekends, my driving experience consisted mostly of large cars--heavy metal objects that surrounded me with lots of steel and horse power. I assumed that I would be safer in an accident in a large car than in a small one. Once behind the wheel of the i3, my fear disappeared.  It is not true that in all things, small is beautiful, but in the case of the i3, it truly is.

The test drive was badly organized and although my son had signed us up for a specific time, we sat around for what seemed to be forever until we got our test car. Wanting my breakfast, I almost left. Further, when I tried to engage officials in charge of the test drive with questions about the vehicle, they seemed to know as little as I did. We were not off to a good start.
 
Once behind the wheel, everything changed. I immediately liked the clean lines and the airiness of the cabin. I especially liked the elevation of the seats with a firmness that secured my poor body against the discomforts of my arthritis. I abhor soft seats into which you sink, seats that require lowering yourself into position and then hoisting yourself out. I also liked the easy adjustment of the seats. While the seats in my Lexus vehicles are powered electrically, moving me like a belly dancer into every conceivable position, I  never got the setting I wanted. By comparison, once into the i3, I knew I found a home.



The clincher was the drive itself. As we pressed the button to start the “ignition”, I listened for the rev of the motor only to hear quiet, blessed quiet. I thought to myself, this is too good to be true. My son took the wheel first. He likes to drive fast and once onto the road way, we took off with a punch that left everyone on the road in our rear view mirror. As a senior citizen I drive more cautiously, but when it was my turn at the wheel, I couldn’t help but accelerate to the max. What a ride! I also liked the steering—firm, nimble and responsive. The slightest turn moved the car decisively, making me realize that it needed two steady hands on the wheel. A quick U-turn in the middle of Pacific Coast Highway—something not recommended by good sense or the police—was a delight.  I also liked the tight, firm ride—nothing spongy about it. The regenerative braking, I confess, made me nervous. Would I need a  learning curve to master it? Well, as it turned out, I didn’t need much of a learning curve. Once I obtained my car, I felt comfortable and in control of the braking by the time I got the vehicle home.

This test drive made me know that the i3 offered a superior way of driving from anything I had known before. By the end of the drive, I announced to my son that I would put down my deposit early in the week and surrender my Lexus vehicles to CarMax. My son said he would also do the same and give up his Infiniti SUV.  The decision to downsize and to go electric was a big one for our family, but after driving the i3, it left us little choice. The joy of driving the i3, the interior space and comfort, the responsive steering, the firm ride and the  regenerative braking sold us on our first electric vehicle. In every respect the i3 felt, looked and drove like a BMW. We both decided on the REx, knowing that it would meet 90% of our driving needs—and indeed it has.




The drive’s the thing and that’s what sold us. Since I had zero knowledge and experience with electric vehicles, just to make sure that I hadn't confused lust with love, rushing into something I would later regret, I arranged a test drive with a Volt later the same day. The Volt had good acceleration but nothing like the punch of the i3.  Also, the seats were a tad too much like all the GM seats I had known before as was the ride itself—a tinge on the soft side. Further, the interior seemed old and not very inspiring. Driving the Volt reaffirmed my decision to purchase the i3.

Only after the decision was taken to purchase the i3 did I begin to investigate the world of EVs and their multiple advantages. Entering into an intensive period of study, I became like all converts something of a zealot which I continue to be at the time of this writing. I am in conversation with several solar panel companies to get the best equipment at the best deal. My son and I each put down our deposit on the Launch Edition of the i3 believing that this was the only vehicle that would be available in the states in the near future.  The roll out was long and contained all too many disappointments; near the end of our wait, my son decided to throw in the towel and purchased the John Cooper Mini Countryman in place of the i3. At least he is driving a more efficient gasoline powered engine than when he was behind the wheel of his SUV. 



All the things I liked about the i3 that led me to buy it I still like—and like even more than when I did my test drive. I’ve come to appreciate the Harmon Kardan sound system which in a cabin that is quiet (except at freeway speeds), enhances my listening pleasure. Speaking of the quiet cabin, it is not always as quiet as I would like. At city-street speeds, its as quiet as a church mouse. But on the freeway, especially as I approach 70mph plus, wind noise is noticeable, sometimes quite noticeable. If BMW can dampen that in the next iteration of the i3, it would make the drive even more enjoyable. 

Sometimes it’s the little things that are most distressing. My biggest problem and that of my guests is getting the tongue of the seat belt into the buckle. While I am older and have lost strength in my hands, younger and abler persons also have difficulty. Sometimes it takes quite a bit of hard pushing to buckle up. Do I wish for a battery with greater range, of course, but I’ve learned to live with it. I like the light weight of the vehicle which contributes to the i3’s acceleration, handling and efficiency. If there was one thing I would say to BMW it is, resist all the calls for significant additions if it means making the vehicle heavier. 


In light of the limitations of the battery, the REx has been indispensable to my driving needs. The smooth transition from being on the battery to the point when the REx kicks in is quite remarkable. I never feel or hear it nor do my passengers (actually one passenger in the back seat thought he heard a slight hum).  I did have a significant loss of speed coming up a long, steep incline at the end of a 211 mile round trip. My companions and I couldn’t help but laugh as we knew this might happen but had not experienced it at any time earlier in the trip when we encountered steep inclines and were still on battery. What this means is that, understanding the limitations of the REx (all cars have their limitations in one respect or another), I need to plan my trips more carefully which I will in the future. The “slow down” neither diminished my ardor for the car nor my appreciation for its overall abilities and quality.

I’ve set the vehicle to charge at midnight when electricity rates are at their lowest. I purchased a ClipperCreek HCS 40 which works like a charm and cost me considerably less than the charger BMW is selling.  From the standpoint of technology, this was the easy part. I confess that I find the i3’s software daunting and even after 1,000 miles, I am still only half way through learning the software’s mysteries.

One of the most delightful aspects of owning the i3 is the number of people who wave me down on the street, or give me a thumbs up on the freeway, or stop me at my favorite coffee shop or at the market, or encounter me in other ways asking me questions about the car or just admiring it. Recently an eight year old English boy on vacation in California approached me with his mother gushing facts about the i3. He is a devotee of Top Gear and knew much more than I about the car. I know that some commentators think the i3 is an ugly little beast, but the people who come up to me all seem to be intrigued by its looks. I hope that their inquisitiveness turns into sales. 

My own private "gas station" in my garage. How great is that?!
Several people helped me throughout the roll out of the i3. My dealership went out of its way to find answers to all my inquiries even when they had little experience with the vehicle. Stephan, my Client Adviser (salesman in ordinary English) actually knew something about the i3 and was an anchor keeping me from drifting away. BMW North America, despite the glitches in the roll out, was enormously helpful when I reached out to them. No sooner did I reach out to them than they reciprocated frequently, reaching out to me. I want to thank Jacob Harb of BMW North America who, put in charge of the roll out, became the focus for everyone with a grievance, all too many of which were legitimate but many of which were not of his making. Jacob reached out to me after I contacted BMW, giving me reassurance and easing the process.  Good communication is more than fifty percent of addressing problems even when solutions are not readily available. Like the oak in a gale, Jacob may have bent but he did not break and he saw the roll out through to fruition. Finally, without Tom Moloughney who captained the ship during the long process, leading the charge for the i3 against its frequent critics, providing answers to questions no one else seemed to have, defending the vehicle even while the process was discouraging, providing a communication link to BMW and giving us certainty that there would be an i3 in our future, I say without Tom I would have and I think many others would have said, nice try BMW but now I am going back to what I know and can rely on--a gasoline engine. Thank you Tom.
_________________________________________

And thank you Fred for participating in the Born Electric series. For those that don't know, Fred has been a  follower for a while now and has commented on this blog and it's really great for me to see him finally take delivery of his i3 and now tell us his story here. I appreciate the kind words he had for me at the end but honestly I wanted to remove that part. Fred insisted it remain and told me that he didn't want me to post the story if I deleted it. I know I've said it before but one of the great things about maintaining my electric car blogs has been the interactions I have with the followers through the years. I'd like to take a moment to thank all of my followers for their continued support. Without your comments, emails and encouragement I would have stopped doing this a long time ago!  

Rabu, 28 Mei 2014

BMW i3 REx Not Tax Exempt in NJ After All

My i3 REx. Will it now cost me $3,900 more than my contract calls for?

It what can only be categorized as a major misstep, BMW of North America has announced that the i3 with range extender is not tax exempt in the state of New Jersey as what was previously reported. Back on January 27th, BMW of North America manager of Electric Vehicle sales and strategy Jacob Harb told his client advisers on a conference call that the i3 REx would be treated as a zero emission vehicle in New Jersey, and qualify for the state's Zero Emission tax exemption. That was big news at the time for New Jersey residents including myself, and was one of the final deciding factors for me to actually choose the REx version over the BEV i3.

"The sales tax exemption in NJ only applies to zero-emission vehicles--and as such, does not apply to the i3 with range-extender as it does not apply currently to any vehicle with an internal combustion engine."... "Any assumption that the i3 with range-extender would qualify was premature" 
Dave Buchko, BMW's product and technology communications


The misinformation was further reinforced at the BMW i3 dealer training event held at BMW headquarters in Woodcliff Lake in April when the client advisers were again told that the i3 REx would be sales tax exempt in New Jersey. Now that BMW has begun delivering i3s with the range extender in the State since last week, the dealers haven't been collecting sales tax on the cars since they were instructed that they didn't have to. I'm one of the people that took delivery already and didn't pay sales tax. It's unclear if BMW is going to now ask me to go back to the dealer and pay the additional $3,900.00 I'd owe for sales tax. I'm not even sure they can do that. I have a signed contract that is paid in full and I wonder where the law stands on this. I don't even know if I'd want to keep it if I have to pay the sales tax now. Don't get me wrong; I love the car, and I think the REx is a great option, but this will double the cost of the range extender. Instead of it costing me $3,850, it will cost me about $7,750! It really is a great option and so far I have loved how well it works, but it's just not worth $7,750 in my opinion. I could buy a good used second car for less than that and use it for the long trips I need to take.

Then there are the people that have an i3 REx on order here in NJ and haven't taken delivery yet, what will they do? At the last minute they find out the car is now costing them nearly $4,000 more! My good friend Chris Neff's car just arrived at the dealer yesterday and he's planning on picking it up as soon as possible. I wonder how he's going to react to it now costing him nearly $4,000 more! My client adviser Manny Antunes of JMK BMW has nine i3s with the REx options on order for customers. How many will cancel their order when they find this out? I bet at least half of them. What happens to the people like me that have signed contracts, and paid for the car already? I wonder where the law stands on this? Can we now be forced to pay more than our contracts stipulate? Personally I'm not sure what I'll do if I'm told I have to pay the $3,900 now. Will BMW NA eat the extra cost for the few people that already took delivery of their REx in NJ? Will they push it on the dealers? Perhaps this was a sign that I was really meant to get the BEV i3 after all. I've already tinted the windows and now my car is being wrapped a new color at Designer Wraps down in Millville, NJ. Will JMK BMW end up with a custom-colored, Electronaut Edition i3 REx to sell as I wait another few months for a new i3 BEV to be made and delivered? This is going to be very interesting, stay tuned!